The show film is played in a ‘whispering’ window through which ‘space sounds’ and music are projected onto the street, encouraging shoppers to stop and engage. As the film ends, a series of lit footsteps appear to walk across the window bed, directing the consumer to the hero product; a beautifully hand crafted Ermenegildo Zegna Couture shoe.
The show film is played in a ‘whispering’ window through which ‘space sounds’ and music are projected onto the street, encouraging shoppers to stop and engage. As the film ends, a series of lit footsteps appear to walk across the window bed, directing the consumer to the hero product; a beautifully hand crafted Ermenegildo Zegna Couture shoe.
